Tell us about Know Your Pattern
We are a UK based independent brand and have created an identifiable image which we want to become a part of skate/street culture. All of our products are available on knowyourpattern/bigcartel.
“You are individual and progressive, with a style to be seen and remembered, one that pushes boundaries and breaks rules, you’ve already been there and explored the landscape now make it yours, because at the end of the day, that board won’t flip itself and that bike won’t build itself and that beer won’t drink itself!”
Why did you choose to base your shop in Afflecks?
It looked like a good, diverse place full of interesting people and almost feels like its own community, people that like to stand out and make a statement. I thought my brand would suit well to the Afflecks aesthetics.
What was your inspiration for setting Know Your Pattern up?
I have always loved clothing and wanted my own label. Even as a kid I would design stuff and give it to my mum who was a seamstress to make.
I spent lots of years playing in bands and creating different logos for stuff then one day, the know your pattern idea entered my head. I was just thinking about having a striking memorable image with a slogan that said be yourself and enjoy what you do and that’s where Know Your Pattern came from. My love of skateboarding made me want to produce the limited edition boards, I’d always wanted my own deck with the logo on so I looked at the best place in the world to get them pressed and that was Los Angeles
So I spoke to the guys out there and they pressed me a limited run from Canadian maple it’s the best stuff for skateboards.
What do you do outside of Afflecks?
I play in band called What Lays Dormant. We have an EP coming out next month; it’s very alternative rock sounding. I also play solo acoustic songs and create art under the moniker: Shima Uma art project, it’s mainly ceramic and mixed media pieces. I am also a massive Volkswagen fan, so I like to work on my mk2 golf and hang out with the other VW dudes!
Tell us a random fact?
All know your pattern tee shirts are made from 100% tee shirt with no added preservatives!<< Back to Blog