Ella and her boyfriend Luke started up Unexampled Apparel with the intention to create unique ‘one offs’. They started their business online and sold at various markets, but made the move into Afflecks recently.
Tell us a bit Unexampled Apparel
Unexampled Apparel is run by me and my boyfriend. The reason we started this is because I lost my job running my own tea room; it all went wrong- the building was falling apart, so we had to close! I was skint! I had to make money so turned to making clothes. We bought some vintage clothes and customised them, we also started to make clothes from scratch. We promoted on Facebook where people would ask for custom items, we followed on by getting an Instagram and then set up an Etsy shop where we just had beanies, T-shirts, stuff like that. We’ve only been going for about a year.
We make everything from scratch. We don’t print screen any designs; if we do want a design on clothes, you sew it on!
Why did you choose to base yourself in Afflecks and not just sell on Etsy?
I needed to be out of the house and get feedback from people instead of it all just being online. You can get days where no one will be searching for the things we sell. I wanted a base and also somewhere where I can get all of the sewing stuff out of my house! We wanted somewhere of our own where we can be around people. We do a lot of custom orders for people and I think by doing this has got us ‘out there’ more.
What do you do outside of Afflecks?
A lot of the time I go home from here and pretty much work at home as well! I am the world’s most boring person! I do work at work and go home and do more work! I do love it though.
I get the chance to go to fashion events, which is good to get feedback off people and advice.
Do you have any inspirations?
It sounds stupid but most of the inspiration for stuff like this is through social media. For example the kind of thing you see on Tumblr. A lot of it is retro inspired but then trying to make it more modern and putting our twist on it.
Tell us a random fact.
I own nearly 30 wigs. And half of them I made.<< Back to Blog